Pre-campaign film, product launch social media content and internal campaign recap for the release of greek's NBA player Giannis Antetokounmpo's first signature shoe: the Zoom Freak 1, and its matching apparel line. Giannis Antetokounmpo, a.k.a. the Greek Freak, is a 2 times MVP player and NBA Champion with the Milwaukee Bucks, born and raised in Greece and the first NIKE Athlete to have a non-US international product launch.
It is made of:
-a 9mn55s. documentary portrait, shot in July 2018 in Athens, Greece, in his childhood neighborhood called Sepolia. This is an internal film targeting NIKE's product design and marketing teams as a inspirational work base for Giannis's shoe and apparel line released in 2019.
-a series of social media assets shot in Athens, Greece and released in June 2019 made of video, photography and motion design.
-an internal campaign recap post-produced in late 2019, a few months after the products launch.
-a 9mn55s. documentary portrait, shot in July 2018 in Athens, Greece, in his childhood neighborhood called Sepolia. This is an internal film targeting NIKE's product design and marketing teams as a inspirational work base for Giannis's shoe and apparel line released in 2019.
-a series of social media assets shot in Athens, Greece and released in June 2019 made of video, photography and motion design.
-an internal campaign recap post-produced in late 2019, a few months after the products launch.
Agency: Wieden & Kennedy
Produced by: Nike & Fadereight Films
Director / DOP: David Couliau
Photography and Drone footage by: Kévin Couliau
Stock Footage by: NBA, Milwaukee Bucks, Nike
Edited by: David Couliau
Assistant Editor: Panagiotis Parnassas
Motion Design: Vincent Dumond and Raphaël Dahan
Sound mix by: Laurent Jimenez
Color Grading by: Dan Cohen
Transcripts by: Caroline Blaise
Post-production facility: Studio49
Produced by: Nike & Fadereight Films
Director / DOP: David Couliau
Photography and Drone footage by: Kévin Couliau
Stock Footage by: NBA, Milwaukee Bucks, Nike
Edited by: David Couliau
Assistant Editor: Panagiotis Parnassas
Motion Design: Vincent Dumond and Raphaël Dahan
Sound mix by: Laurent Jimenez
Color Grading by: Dan Cohen
Transcripts by: Caroline Blaise
Post-production facility: Studio49