In an effort to support Bobbito Garcia & Kevin Couliau’s “Doin’ It In The Park”, Converse commissioned 360 Creative
to produce a series of vignettes celebrating the filmmakers and their contagious “DIY filmmaking” ethos.
The films were posted on Converse’s facebook page and embraced by its 37 million followers as a testimony of the brand’s continuous support of creative endeavours.
The films were also used as indie / PR communication tools to promote “Doin’ It In The Park”, and ultimately included in the film’s DVD release.
to produce a series of vignettes celebrating the filmmakers and their contagious “DIY filmmaking” ethos.
The films were posted on Converse’s facebook page and embraced by its 37 million followers as a testimony of the brand’s continuous support of creative endeavours.
The films were also used as indie / PR communication tools to promote “Doin’ It In The Park”, and ultimately included in the film’s DVD release.
Episode 01 : "The Inspiration"
In this episode, the filmmakers share what led them to document all the innovation that exists in the "City Game," and the creativity that shines through the New Yorkers who religiously head to the schoolyard to call "Next!"
The Creative Journey – Ep. 02 "Do-It-Yourself Filmmaking"
In Episode 2, the filmmakers share insight into how they created their self-funded documentary, including picking locations, dealing with the toll and danger that comes along with the streets of New York, and how the community, as well as their love for playing, helped them along the way!
The Creative Journey – Ep. 03 "The Soundtrack"
In Episode 3, the filmmakers discuss their approach towards the film's music score, which includes songs byEddie Palmieri, Donald Byrd & The Blackbyrds, The Roots, Jurassic 5, 20Syl (C2C/Hocus Pocus), and the Quantic Soul Orchestra, among others.
The Creative Journey – Ep. 04 "Screenings & Festivals"
In Episode 4, the filmmakers look back at the summer of 2012 screening schedule, where they shared their documentary at free outdoor venues throughout the U.S., in New York, Los Angeles, Philadelphia, and Houston, as well as international cities like London, Milan, Barcelona, Geneva, Vienna, and Johannesburg. They met their goal to give back to the grassroots community that inspired the film, and by doing so expanded the film's following immensely.